INITIO Parfums

We are told that the name "initio" is Latin and has two meanings: "the origin" and "initiation." This revolutionary new perfume brand intends "to introduce perfume as a symbol of authority." The French speciality brand INITIO Parfums Privés enhances scents to a whole new level. INITIO perfumes are designed to empower you, affect your attitude and behaviour, and alter your destiny by utilising the power and science of scent. It is uncommon in the perfume industry for the process to be directed by the ingredients. Not so much the fragrance's aroma as its effect matters. INITIO aims to awaken people to the power of smells by using powerful and mysterious formulae that intensify and uplift those who dare.

Journey

By collaborating with top perfumers like Constantin Gueros, Alexandra Kosinski, the renowned Alberto Morillas, and Maurice Roucel, among others, Initio Parfums aims to disseminate the animalic power and importance of perfume as an "invisible pheromonal force." This French perfume business has been enveloped in mystery, having only been exposed in 2015. The artistic director Sonia, whose last name is kept secret, would rather discuss the power of scent and the impact of Patrick Suskind's book "Perfume."

Types & Varieties

INITIO Parfumes offers a range of luxury room fragrances, including scented candles and unisex perfume options. The bestsellers include Oud for Greatness Coffret, Oud For Greatness Candle, Side Effect Coffret Set, Rehab, and Oud For Greatness.